While Coca-Cola continues to fumble around, Pepsi is bolstering its portfolio of non-
carbonated beverages. But rather than gamble on a costly new product introduction, Pepsi has signed a strategic agreement with Ocean Spray. Pepsi will market, bottle, and distribute single-serve cranberry juice products in US and Canada. Pepsi-Cola North America president and CEO Dawn Hudson said in a statement: “Over the past several years, we’ve built successful, mutually beneficial partnerships with strong brands like Lipton and Starbucks, and now we plan on working side-by-side with Ocean Spray to create a major healthy refreshment business focused on cranberries.”
Marketing Blurb believes this should be a win-win deal for the beverage giant, and the agricultural cooperative owned by over 650 cranberry growers. We learned about this from
Brandweek.
Comment Preview