Marketing and all things related

If you think fashion marketing in the real world is frightening, perhaps you should think about courting online virtual avatars. You can find virtual people in all kinds of fun places, and we suggest you read about Second Life from our other blog. But savvy fashion retailers have already decided to market their new threads in the virtual world. According to Advertising Age, American Apparel is allowing the virtual inhabitants of Second Life to buy their new denim line from their virtual store. "Since we opened in May, we've sold over 2,000 items to people outfitting their avatars," said Raz Schionning, director of web services for American Apparel, which opened an elaborate retail store last month in Second Life with the help of ad agency Ad Option and web developer Aimee Weber. Virtual shoppers who buy virtual clothes get 15% off the same items in real life.” Marketing Blurb thinks the 15% discount for real people is a fine idea. On the minus side, our jeans fit better online. Photo Credit: Ad Age