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Jul16
Real Men Need Sports and Maxim
CBS Sportsline and Maxim.com has decided to create an online traffic sharing cbs_sportsline.jpgpartnership. The deal will provide Maxim.com with timely sport scores and headlines from CBS Sportsline. To read complete coverage, the Maxim.com sports headlines will drive readers to the CBS Sportline site. Regular Sportsline readers will see Maxim editorial headlines for entertainment, which then link to complete content on the Maxim.com site. "This is a very synergistic partnership that will continue to enhance the user experience for visitors to both sites," says Todd Anderman for Maxim.com. Marketing Blurb believes a similar union might prove useful for other sites with common readership but distinctive content. Mediaweek has the complete story.

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