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dumb. Sweepstakes do not help brand your product. Rather, sweepstakes dragnet all kinds of lame weenies outside of your target market—people with short attention spans lacking a basic understanding of the principles of probability. Sweepstakes do not build your prospect base, unless of course, you market to mouth-breathers. We are not waiting for the Publishers Clearing House patrol to knock on our door. But we do think PCH might be on to something with their acquisition of Blingo. Blingo is a search engine with a paid keyword program which allows advertisers to award prizes. You can search on Blingo and win a free iPod Nano or other prizes No, we have not checked the terms and conditions, and no, we do not intend to use this search engine. We learned about this acquisition from our friends at DM News.
I do not understand the concept of
Blingo as presented. This is much too confusing and time consuming to deal with. kp
Posted by: Karen | April 16, 2007 10:57 AM | Permalink to Comment