Marketing Blurb loves Starbucks, but we are not keen on mobile marketing. In fact, we
turn off our cell phone when we go to Starbucks. This is because we want to quiet read the paper, or talk to a friend without interruptions. But like other companies desperate to be trendy, Starbucks is running their own mobile sweepstakes called
Starbucks Summer Pursuit. Here’s the deal. You register at
StarbucksSummer.com, and receive text message Starbucks trivia questions on your cell phone. We are not sure why, but answering the questions is considered a scavenger hunt. Five finalists will be selected to play the
Ultimate Scavenger Hunt in New York. The grand prize winner receives a trip to Costa Rica.
Marketing Blurb hopes no one is playing this game on their cell phone while we are trying to quietly enjoy our java. We wish we had not learned about this from
Promo magazine.
Photo Credit: Starbucks
the second prize is two trips to costa rica
Posted by: Anonymous | July 12, 2006 4:42 AM | Permalink to Comment