Life used to be simple. You could pack your kids peanut butter sandwiches, apples,
and homemade cookies for school lunch and they were good to go. But now days, brown bag lunches are assembled from prepackaged ingredients like
SpongeBob SquarePants Wild Bubble Berry Pop-Tarts (honest.) Of course, lunches served by the school system are not much better. Fortunately, the food police, in this case the School Nutrition Association, and various parent advocacy groups are pressuring institutional and commercial food suppliers to shape up with nutritional school food, or miss the boat on lucrative contracts negotiated on behave of about 95% of public school systems. Food companies are finally paying attention and reducing salt, fats and reformulating popular items like whole grains pizzas and whole grain breading on chicken nuggets. While
Marketing Blurb supports these changes we still urge parents to prepare healthy meals for their children to take to school. Oh, and make allowances for the fact your kids will still enjoy a Little Debbie gut bomb from the corner store before boarding the bus or waiting for your pick-up.
Brandweek covers the battle plan in greater detail.
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