We have often told our marketing students that sampling is a marketing technique
superior to advertising in communicating an effective product message. The Boston agency CerconeBrownCurtis, agrees with us, and they have created the ultimate product placement experience in a summer house in Martha’s Vineyard filled with sample products. The vacation home, called the
Summer House, is stuffed with products from 30 different companies. The agency sells product placements for companies to entertain editors and influencers for vacation junkets. According to
Boston.com, CerconeBrownCurtis “describes the initiative in brochures as an '"experiential marketing opportunity"--a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, test, and review products "without distraction, no competitors." A product placement can cost $ 15,000, but hey—this is Martha’s Vineyard. We write a very influential marketing blog, and we are waiting for our invitation.
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