Only yesterday, we told you that homebuilders were getting creative to move unsold
inventory in a soft housing market. But we should have known that Hollywood folks would have a better idea. And sure enough, Centrex Homes of Southern California decided to boost sagging sales by hiring actors to portray a family living in their as yet never occupied model homes. The family follows a script in celebrating Mom’s birthday, while home buyers tour the house. Actors gather around the table and sing
Happy Birthday for the somewhat puzzled bystanders. The actors bake cookies, play scrabble, and pitch the virtues of living in the neighborhood. But in an act of candor, the actors also wear name tags with the monikers “mom” and “dad." House hunters give the family show rave reviews. We learned about this
NPR story from our field correspondent in Bloomington, Indiana.
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