Marketing and all things related

Now you might think that athletic shoes are athletic shoes, and you would be wrong, naturally. Why would a woman wear sneakers, when she can wear Scralett Johansson Heart Rbk shoes, a “fashion-forward, athletic-inspired footwear and apparel signature collection?” Reebok signed Scarlett to a multi-year contract to endorse a new product line at high-end department stores and boutiques worldwide beginning in spring of 2007. Scarlett will hawk the footwear on television, print, Internet, and outdoor advertising according to Mcgarrwbown New York, Reebok’s lead agency. “Scarlett embodies the pulse points of our brand—individuality, authenticity and a life lived to the fullest in perpetual motion,” Paul Harrington, president and CEO of Canton, Mass.-based Reebok, said in a statement about the 21-year-old actress. “These characteristics make her the perfect fit for our new women’s footwear and apparel collection and also for our exciting new women’s campaign.” Of course, women just think she is confident, and men think she is hot. Either way, everyone is waiting for Scarlett to show us her ankle.