Marketing and all things related

When  Anheuser-Busch burps, everyone in the industry listens. And so everyone is watching their test market for Wild Hop Lager, an organic beer available only in California. The beer is intended to capture attention and market share from organic microbreweries. (We would like to believe that AB is out to improve taste, but that seems less likely.) If the beer proves successful and moves east, more farmers will be willing to drop pesticides and fertilizers in hopes of winning large contracts. Of course a larger bottler in the market would also force down the price of organic ingredients. "The tiniest effort by A-B will draw more attention to organic lifestyle than the rest of us could ever accomplish," said Max Oswald, director of sales and marketing for Wolavers Organic Ales. We learned about this from Convenience Store News.