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Aug31
Starbucks Anniversary Podcasts
We love Starbucks coffee more than the next pundit. Starbucks really doesn’t love us, because we drink our java black without caramel, banana, chocolate, milk, foam cheese whiz or other ingredients. We also don’t buy CDs, DVDs, scones, mints or other nonsense at Starbucks. And, even though we would love to help Starbucks celebrate their 35th anniversary—we are not going to download and listen to Starbucks starbucks_podcasts.jpgpodcasts. But—hey—don’t let our sour attitude dissuade you from sucking down one of those foamy Frappuccinos and listening to a four-episode podcast series called Coffee Conversations. We are also told that the anniversary celebration includes in-store parties where customers can learn to taste coffee “as if they were wine connoisseurs.” Now we’re talking. But remember folks, there is no cheese whiz at a coffee tasting. You can learn more from Promo Magazine. Oh, and Starbucks, we are just making fun—you can still invite us to the coffee tasting, and we promise to behave.
Aug31
Whirlpool Pitching Love and Laundry
Now you might think that promoting washer and driers is a bland but necessary marketing chore, and you would be wrong, naturally. You just need demographics and some imagination to realize like Whirlpool that laundry is all about romance and... Continue Reading
Pioneer Plasma TV Online Blitz
Football season is here, which is the only real reason to own a television. (No, our wife and girlfriend are not football widows—we practice safe football and only watch in moderation.) Some folks like Marketing Blurb will be content to... Continue Reading
Saving the Union 76 Ball
To survive in a complicated world, brands need a simple iconic image. Simple images cut through the clutter and remind us of what brands promise to deliver. It used to be we could count on the ubiquitous orange Union 76... Continue Reading
Coming Clean with Method
Now you might think that Method is simply a cleaning products company, and you would be wrong naturally. Method is a hip cleaning products company which trendy product styling and politically correct environmental consciousness. If you have any doubt, you... Continue Reading
Aug30
The Proper Poker Table
Marketing Blurb has enjoyed a few good games of poker in our day. We never won or lost more than pocket change, because we played for fun with low-healed friends. We even played a round or two while sitting on... Continue Reading
Beer for 35 year-old, High Income Caucasians
Now you might think that beer is beer, and you would be wrong naturally. Like fine wine, beer is brewed with a rainbow of delicate flavors for the distinguished pallet. (And of course, Anheuser-Busch brews the basic stuff a horse... Continue Reading
Hummer a Bummer for McDonald’s
Earlier this month, Marketing Blurb told readers about the McDonald’s Hummer Happy Meal. We naively expected kids would appreciate playing with a toy Hummer. Actually, kids do enjoy playing with toy cars. But we neglected to anticipate this happy meal as... Continue Reading
Department Store Mergers Squeeze Rag Trade
If you think every department store in the nation is closing and reopening as Macy’s—you are almost right. Consolidation is changing the landscape of department store shopping, including what merchandise is offered for sale. And with fewer buyers and more... Continue Reading
Grocery In-Store Media
Marketing Blurb is an advocate of point-of-sale merchandising. While we deem POS merchandising superior to point-of-sales advertising, our friends at Nielsen Media Research believe POS advertising is effective as well. According to one of their recent studies, 68% of those... Continue Reading
Aug29
Big Names on Illegal Signage
It seems that no matter where we chose to stay in Manhattan, the hotel is under renovation. And if not the hotel, the building next door. We are so used to walking under scaffolding; we don’t give it a second... Continue Reading
JC Penney Reality Advertising
Like countless other merchants, JC Penney desperately wants your back to school business. So the retailer will be advertising where kids congregate to convince them JC Penney’s fashion is hip. (We hate to tell JC Penney that kids look to... Continue Reading
Branding Hurricane Alley
Marketing Blurb used to love Florida as much as the next pundit. But that was during the 1980s, a complete decade of relatively benign weather. These days, we have seen enough hurricane news to convince us we are never retiring... Continue Reading
Play-Doh Snip-Its Promotion
When we watch the evening news, we are convinced the world is going to hell. While this may well be true, we are grateful to learn that simple childhood pleasures like Play-Doh are still available to sooth our frazzled sensibilities.... Continue Reading
Disney Mobile Goes Long
Now you might think that mobile calling plans are easy to understand, and you would be wrong, naturally. You’ve probably seen commercials for Disney Mobile, and the pitch seems simple enough. You can snoop on junior, and junior can call... Continue Reading
Aug28
Advertising, the pro or anti drug?
Students of advertising know that one of the most provocative commercials of modern times was the 1987 “This is your brain on drugs” public service announcement campaign by the Partnership for a Drug-Free America (PDFA.) Sadly, this powerful message was... Continue Reading
Destination Mplanet
Now you might think that Destination Mplanet is the name of a grade B science fiction movie from the 1950s, but you would be wrong, naturally. Mplanet is actually the name for an industry event sponsored by the American Marketing... Continue Reading
MTV Awards Multi-Platform Ad Buy
There are at least two kinds of people in this world—those who intend to watch the MTV Video Music Awards later this month, and those who do not. You can probably guess which camp Marketing Blurb belongs to, so let’s... Continue Reading
Nike Runs from Doping Allegations
Athletes love Nike, and Nike returns the favor by using pro athletes to endorse various items in their product line. But as Marketing Blurb reminds readers every few weeks—celebrities are in the business of always promoting themselves and not your... Continue Reading
Terror Approved Advertising
Business travel has changed dramatically over the years, and significantly over the last few weeks. We used to travel with a few simple rules. The first and most important--never drink airline coffee, which is brewed using water from the onboard... Continue Reading
Aug26
Hot Wheels Racing in Speed Kansas
Marketing Blurb loves to finger our son’s collection of Hot Wheels cars. We are a vicarious collector, of sorts. But 10,000 serious Hot Wheels collectors have actually over-run the small town of Speed, Kansas for a Mattel-sponsored event called The... Continue Reading
Trickle Down Fashion
Marketing Blurb is not watching the Grammy Awards this weekend. (We have this pet  belief that the only think worse than television shows is television show award programs.) As such, we will miss the advertising for products targeted primary to... Continue Reading
A Plug for Boy Wonder
Now you might think that the Batman’s sidekick Robin is the official boy wonder, and you would be wrong, naturally. The title actually belongs to Wolfgang Amadeus Mozart, who dazzled Vienna with his precocious musical talent. And this year is... Continue Reading
Ready to Rumble? Down a Mickey, First
Marketing Blurb is not one to pick a fight. But if we were, we would first take a belt of Mickey’s Malt Ale. That seems to be the right thing to do, because we learned that this brew, a subsidiary... Continue Reading
Aug25
Is that a Musty Fragrance You’re Wearing?
Now you might think that model Kate Moss smells great, and we suspect she does. But beginning next month, Kate Moss will smell twelve years old. No, she will not smell like a twelve-year old, but rather the $ 147... Continue Reading
Playaway Audio Books
Marketing Blurb is not especially keen on audio books. We have no objection to the concept, but it seems to us that if we have time to listen to a book, we have to read a book. Okay, so maybe... Continue Reading
Suzuki Gonna be a Contender
You already know that Ford and GM are on the ropes. But like Marketing Blurb, you probably did not know that some of their marketing share when to Suzuki Motors. For the first time since its introduction in the US,... Continue Reading
Foster’s Beer Talking Action Figure
Here’s an Aussie promotion idea we fear might just catch on in the states. Brewer Foster’s decided to create a talking action fear to promote their Victoria Bitter brand. The figure is David Boon, known to Aussies as a legendary... Continue Reading
Single Serve Wine Bottles
Now you might think that real men never drink wine from a single serve bottle, and you would be right naturally. But someone does, and sales of single serving bottled wine have increase 17% to reach $ 75 million last... Continue Reading
Aug24
New Huggies for the Next Half-million Years
Marketing Blurb is not an eco-pundit, but we do know that the fate of our planet depends upon the half-life of disposable diapers. From what we understand, the first disposable diapers were marketed in 1950. Core samples from random landfills... Continue Reading
Tough Times for Home Improvement Retail
Marketing Blurb was not born with do-it-yourself genes, nor were we nurtured with do-it-yourself projects in our formative years. As such, it was not until we became a homeowner that we learned home improvement projects by fire. Now mind you,... Continue Reading
THQ Offers Download Demo of “Saints Row”
Marketing Blurb is not a gamer. But if we were, we would insist upon blowing up cars with a bazooka—which—is something you can do in a new Xbox 360 game called “Saints Row.” Developed by videogame publisher THQ, “Saints Row”... Continue Reading
The Joy of Eating Sara Lee
Marketing Blurb loves food more than the next pundit. We refuse to eat at fast food restaurants, and we prefer to eat at our kitchen or dining room table rather than in our car or in front of a television... Continue Reading
NASCAR Team Red Bull
Back in March, we told you that bottler Red Bull decided to go beyond traditional sports marketing. Rather than just sponsor a soccer event, Red Bull decided to purchase the New York / New Jersey Metrostars of the MLS league,... Continue Reading
Aug23
Macys.com to Add Consumer Reviews
Whether or not you choose to listen, consumers are talking about your products. And savvy companies, including retailers, have decided to provide an open forum. Macy’s just announced they will enable consumer reviews or all brands they stock on their... Continue Reading
Moms Matter to KFC
When we think of motherhood, we do not immediately think of KFC. But the Colonel loves moms, because he knows they include fast food chicken in their families’ weekly menus. So with that in mind, KFC enlisted consulting firm Just... Continue Reading
So…? Fragrance with Attitude
Whenever we think life is unbearable, we realize things could be worse—we could be a 12 to 18 year old female.  And if we were, we would have to worry about all kinds of things including what fragrance to wear. And... Continue Reading
Vogue "Fashion on Demand" Podcasts
Marketing Blurb has already alerted you to research that podcasting is a marginal advertising venue at best. But somehow the medium is deemed chic, and as such is attracting the attention of advertisers long on image and short on ROI... Continue Reading
Parents Television Council Ranks Advertisers
Now you might think that consumers evaluate companies based on brand reputation, product or service quality, and perhaps social responsibility. And while this might be true, the Parents Television Council is evaluating companies by their choice of advertising venues. In... Continue Reading
Aug22
Snapple NYC Visitor’s Center
While we haven’t visited for a few years now, Marketing Blurb is always game for a few days in Fun City. We love Times Square in small doses, and bagels and lox in large doses. The whole city is a... Continue Reading
Folgers Coffee Goes Uptown
Marketing Blurb loves coffee more than the next pundit. Without coffee we would not have enough fuel to author this blog. But we won’t drink just any coffee, which is why you will not find a plastic canister of Folders... Continue Reading
Quarter-Life Crisis
Now you might think that your life is tough, but are you suffering from quarter-life crisis? We never knew such a malady existed until we read an article in AdWeek about Unilever’s advertising campaign for Sunsilk shampoo. The shampoo targets... Continue Reading
Real Men Don’t Do Podcasts
Marketing Blurb lives online. We consume and we produce online media. But like readers of this blog, we are somewhat atypical of normal folks. In fact, according to a new survey from Jupiter Research, most adults with steady incomes get... Continue Reading
Ad-sponsored SI Sports Ticker
Marketing Blurb is getting pumped for college football. We are very nervous about the Ohio State Buckeyes. While they are rated Number 1 in the Big Ten by every pundit and their bother, the defensive squad is completely green. And... Continue Reading
Aug21
Anheuser-Busch Internet and Mobile TV
We are not a fan of Anheuser-Busch beer or their sophomoric and sexist advertising. (We apologize for the broad brush stroke.) But we do admire their marketing prowess and their willingness to use new channels to reach their target audience... Continue Reading
What Food Labels Don’t Tell You
Marketing Blurb likes to believe we are a careful shopper. We read product labels always conscious of what our wife or girlfriend deems as “banned substances.” We never eat those ingredients--which is why we are still so young and vibrant... Continue Reading
Macy’s Mega-mall Make-over
Back in 1990, Marketing Blurb traveled to Minneapolis for a business meeting with a now defunct online technology company. While the meeting proved fruitless, we were dazzled by an enormous steel girder skeleton we observed on the horizon. The structure... Continue Reading
De Beers Diamond Journey
Marketing Blurb loves diamonds as much as the next pundit. We don’t wear any ourselves, believing diamonds are better suited to our wife and our girlfriend. If we were a rapper, we would wear diamonds—maybe even sport one in a... Continue Reading
Vacation without Him
Okay guys, leave the room again while we talk to the women. Are we alone now? Can we talk? Look, you need a vacation, right? And be honest, you could use a vacation from that lunkhead husband/boyfriend or yours—right? So... Continue Reading
Aug19
NFL Branded Vignettes?
Okay, here’s a simple confession common to many football fans. Whenever there is a commercial break during an NFL game, we usually take a bathroom break and hit the kitchen before returning to the game. So, countless folks like us... Continue Reading
Sam Adams Beer Says Drink Two
Sam Adams will be adding a new brew to their Brewmaster’s Collection next year, and Sam wants you to make the pick. The brewer will be sampling two craft beers nationwide at dozens of local bars in key markets. Called... Continue Reading
IGA and McDonald’s Co-brand Grocery June Food Store
If you have always wanted to shop at the grocery store from hell—here is your chance. Petrucci’s Market IGA in Burgettstown, PA just rebuilt their flood-damaged store as co-branded IGA McDonald’s Frankenstein grocery. The McDonald’s restaurant is independently owned, but... Continue Reading
Kobe Scores Again with Sony Playstation
Forget that Kobe Bryant successful ducked sexual assault charges in 2003—the basketball superstar is back in the celebrity endorsement game with Sony Playstation. Sony will feature Bryant as the spokesperson and box art star for the release of NBA ’07... Continue Reading
Half Chevy Aveo Ad Budget Moves Online
Small cars are back, and GM is working overtime to figure out how to complete with the Toyota Yaris, Honda Fit and Nissan Versa. The first inclination is probably a good one. GM has announced they are moving half of... Continue Reading
Aug18
Click and Buy from Gander Mountain Lodge TV
Marketing Blurb does not have time for hunting and fishing, and we never did receive our expected invitation from Dick Cheney. If we were running for political office, we would make time to hunt and fish. So we are left... Continue Reading
Jeep Cruising for Young Buyers
Jeep is courting younger buyers with sex, drugs, and rock and roll. Okay, maybe not the drugs, but you call find all this and more on MySpace, where Jeep has decided to create their own membership page. Jeep is using... Continue Reading
Caffeine-laced Pantyhose
Guys, leave the room for a minute while we tell women about Tightsplease Slim Fit 20—which are—ahhh—pantyhose impregnated with microcapsules of caffeine. Here’s the deal, according to the British manufacturer, these pantyhose banish cellulite by boosting metabolism and burning fat.... Continue Reading
No More Low Tar or Light Cigarettes
Now you might think that being convicted of deception, fraud, and racketeering would be a bad thing, and you would be wrong, naturally. You’ve probably heard the news that a federal judge just made that ruling against cigarette makers. But... Continue Reading
Brands Join AOL Gold Rush
Marketing Blurb is tired of all the buried treasure promotions this summer. We are still picking sand out from between our toes, and we never did win the Volvo, the Jeep, the Caribbean Vacation, or whatever. So we have no... Continue Reading
Aug17
CBS to Simulcast Katie Couric Online
We were impressed when NBC announced their evening news broadcast would be available on the Internet. But since we already watch the show live, we have no need to see an Internet copy available the same evening after 10:30 PM.... Continue Reading
Chewing Ginger for Health and Happiness
Marketing Blurb is always on the lookout for new products which can somehow rescue us from our mundane life as a marketing pundit. Today we discovered Chimes Gourmet Ginger Chews from our friends at Convenience Store News. No—this is not... Continue Reading
Advertising in the Grocery Checkout Line
Marketing Blurb is an advocate of point-of-sale marketing, which we deem superior to most any other advertising venue. We love grocery shopping, because we are a sucker for POS displays. So even though some consumer advocate will cry foul, we... Continue Reading
Maria Sharapova PowerShot
We love pro tennis more than the next pundit. In fact, our son is treating us to the men’s finals for the ATP Masters Series Tournament this weekend. (Look for Marketing Blurb and Son during the television coverage.) But if we lived... Continue Reading
Ex-wife Keeps the Ford Freestyle
Look, we don’t want to talk about divorce. We are faithful to our wife and our girlfriend, and life is good. Advertisers want us to live the good life too—so they don’t talk much about divorce either. But according to... Continue Reading
Aug16
Advertising-Supported Free Textbooks
Now you might think that prices are rising as a result of the energy crisis, and you would be right, naturally. But rising energy prices pale in comparison to the cost of college textbooks, which have risen at more than... Continue Reading
The Marketing Blurb Guide to Fashion Jeans
The fashion world is not waiting to hear what Marketing Blurb has to say about fashion jeans this fall. We are not offended, because fashion reporting is not really our strong suit. But smart money says you need a fashion... Continue Reading
Free Doctor Z
Many readers of Marketing Blurb are too young to remember how Lee Iacocca saved Chrysler. In addition to a savvy bailout negotiated directly with congress, Lee charmed the nation with simple, compelling and convincing advertising appeals. (PS—we wish Lee had... Continue Reading
More Milk Madness
Whenever we teach marketing, we delight in revealing to students that their favorite celebrity “Got Milk” milk mustache campaign is 1) paid for with their tax dollar and 2) has not increased milk sales for 20 years. We love farmers,... Continue Reading
Pharmaceutical Companies Follow Patients Online
Since only boomers seem to watch the evening news, the time slot is ripe for drug advertising for every conceivable aliment. On the plus side, many this trend will ease as pharmaceutical companies shift more of their advertising online. According... Continue Reading
Aug15
Wal-Mart Posts Profit Decline
Life is tough—even for retail giant Wal-Mart. Despite their well-earned reputation as the most efficient merchant in the history of retailing, Wal-Mart just reported their first quarterly profit decline in a decade. The decline is skewed by Wal-Mart’s wise decision... Continue Reading
Waiting Room Magazine Ads Score
Now you might think that sitting in a doctor’s waiting room for your hour overdue appointment is a colossal waste of time, and you would be wrong naturally. While you are waiting, you are forced by anxiety or boredom to... Continue Reading
Talking Up Technology Services
Marketing Blurb has purchased our fair share of technology services over the years—primary web services. (We spend more money before the bubble than afterwards.) And while some say the economy has completely recovered from the 2002 recession, we know better.... Continue Reading
Our Dell Laptops Will Not Burst into Flames (we think)
Okay, you don’t need Marketing Blurb to tell you the news that laptops worldwide are bursting into flames as the result of defective lithium-ion batteries manufactured by Sony. The batteries are installed on umpteen different models of Dell computers shipped... Continue Reading
Cracked Magazine Redux
When Marketing Blurb was but a child, we read our older brother’s Mad Magazine. Mad proved hilarious to our 10 year old sensibility. There used to be a competitive magazine called Cracked, but we remember it as lame imitation. To... Continue Reading
Aug14
Jim Beam Pig Skin Palace
Marketing Blurb loves football as much as the next pundit. We never have time to watch more a handful of games every season, so we make the most of each opportunity. It doesn’t take much to make us happy. Our... Continue Reading
What Do Real Men Want?
We don’t want to talk about beer advertising. We want to drink beer, quietly without advertising. But we thought you should know that Newcastle Brown Ale has a new advertising campaign based on the pitch “Smooth like no other.” Now... Continue Reading
The Fudgems Three-Foot Brownie
We like brownies more than the next pundit. But we are really fussy, and only eat homemade. So we are not really a candidate for the new brownie dessert offering at Domino’s Pizza called Fudgems. Now get this: “Our market... Continue Reading
Hummer Happy Meal
Marketing Blurb already told readers that Disney ended its agreement with McDonald’s to provide premiums for Happy Meals. Like other media companies, Disney is trying to run screaming from association with childhood obesity. But since we do not frequent McDonald’s... Continue Reading
Quiznos Promotion Lands VP in Jail
Now you might think that one-to-one marketing is a great idea, and in the case of Quiznos, you would be wrong, naturally! Quiznos tried such a promotion via chats rooms and IM. Here’s the pitch. Quiznos meets a prospect one-to-one... Continue Reading
Aug13
Lightening Hot Dogs
If you have hungry children, a hot dog often provides a quick and easy meal. And while our children are grown, Marketing Blurb always believed that preparing a hot dog was a simple enough, low tech exercise. Not many ingredients... Continue Reading
Aug12
GM Re-tries Boomer Muscle Car
You probably already know that Japanese car models top the most recent JD Power and Associates survey. But we still applaud GM for their decision to re-launch a boomer muscle car classic, the Chevrolet Camaro. The 2009 model is loosely... Continue Reading
Kids Choose Their Own Adventure with Life Cereal
Life Cereal from Quaker Oats, is teaming up with children’s publisher Chooseco to offer an online game and DVD based on the Choose Your Own Adventure book series. The result is The Abominable Snowman, a DVD that allows kids to... Continue Reading
Much Ado over Suction
Marketing Blurb owns a Dyson vacuum cleaner which does a fine job with pet hair from our dogs and cats. (Note the plurals, but we are not providing an exact count.) You might know that Dyson is the only vacuum... Continue Reading
Duty Free Airport Retailers Suffer
Marketing Blurb is not a political pundit, so we will leave terrorism commentary to other folks. But we will say the ban on liquids on airplanes poses a unique challenge for Duty Free airport shops. The lion’s share of duty-free... Continue Reading
Fantasy Sports Advertising
Sadly, Marketing Blurb does not have time for fantasy sports. When we watch college or pro football, we analyze the game in real time, just like the network commentators. We believe our commentary is superior, so we might as well... Continue Reading
Aug11
Kate Moss on Ice
Back in April we posted one of our many celebrants endorsement rants, singling out Kate Moss for her alleged use of cocaine. I can say alleged, because even with a photo in hand, a judge threw out the charges on... Continue Reading
E-Marketing This Holiday
Marketing Blurb is a long-time proponent of online marketing. We were advertising on CompuServe well before Al Gore even invented the Internet. We advocate online marketing because it offers superior targeting to other advertising media, and like direct marketing, you... Continue Reading
How to Triumph over MadScam
Marketing Blurb loves (and hates) advertising. We chose to be a marketing pundit because our advertising experience is limited to the client side. Yes, we know a think or two about ad agencies and the ad trade, but next to... Continue Reading
Listerine Thinks Outside the Mouth
You may have bad breath. And then again, you may not. But somehow Pfizer has convinced you that Listerine kills germs and keeps your breath fresh. That claim seems reasonable to Marketing Blurb, although we believe we achieve similar results... Continue Reading
Feeding the Voracious Appetite for Entertainment
While we hesitate to stereotype a generation, Gen Y girls just wanna have fun. These 12 to 24 year old females multi-task like crazy, and expect some kind of continuous interactive entertainment. The Los Angeles Times characterized 14 year old... Continue Reading
Aug10
Selling Crest Toothpaste without a Smile
We dread certain mundane tasks—like shopping for toothpaste. Every time we go to the store, we can never find the same toothpaste twice. There are 1354 different flavor and ingredient combinations by our last estimate, and all we really wanted... Continue Reading
Star Wars Summer Tour
If you wish you could leave your troubles behind and go to a galaxy far far away—we have good news. Luscasfilm Limited is sponsoring a summer tour featuring Chewbacca, Darth Vader, and Wicket the Ewok. The tour begins August 22nd... Continue Reading
New England Patriots Brand Dogs
Marketing Blurb loves the New England Patriots as much as the next football fan. And we just learned from The Boston Globe, that serious fans can now chow New England Patriots branded hot dogs, bratwurst, and sausages while they watch... Continue Reading
Novel State Farm Insurance Pitch Online
State Farm wants Gen Y types to get serious about insurance. Of course convincing these folks to get serious about anything can be a challenge. So State Farm launched a novel website called www.nowwhat.com. To drive young adults to the... Continue Reading
Mobile Marketing Metrics
If you are 18 to 34 years old, you are probably too busy talking on your cell phone to read this. And if you are under 30 years old, talking is a rather mundane cell phone function. You would rather... Continue Reading
Aug 9
Scion Scratch Off (but not sniff) Campaign
We think Toyota’s Scion line is a collection of funky cars. Our neighbor has a black coup that looks like it going 50 miles an hour just parked in his driveway. And to hype the funk (we made that up)... Continue Reading
New Celebrity Fragrance—Weed
We have discussed Celebrity fragrances from on numerous occasions, because we believe everyone should smell like a star (burning hydrogen gas.) But the newest celebrity fragrance is not associated with lame pop star, but rather a lame Showtime television series.... Continue Reading
US Olympic Committee Announces Sponsors
Advertisers are ready, so get pumped for the 2008 Olympic Games in Beijing. The US Olympic Committee just announced the official first round of 36 sponsors and 33 licensees (others will join over time.) According to the committee, US corporations... Continue Reading
Traditional Media Muscles in on College Newspapers
At least once a week, we run across some article by an old media or new media pundit that traditional print newspapers died last Tuesday (even though ours continues to hit the doorstep every morning.) But here’s the deal. It... Continue Reading
What Sticks in Advertising
We often tell our marketing students that most advertising is a dicey proposition. Direct marketing is the exception. If you measure everything, you know exactly how well your advertising succeeds. But if you want a more detailed scoop on what... Continue Reading
Aug 8
Macy’s to Move Advertising from Newsprint to Television?
Federated owns a gaggle of regional department store brands, acquired as the retail category chocked during before and during the 2002 (until present) recession. Over time, Federated is renaming each brand Macy’s, and with mixed results. Macy’s entered the Columbus, Ohio... Continue Reading
Krispy Kreme Opens Donut Shop in Hong Kong
Back in July, we told you the sorry news that Krispy Kreme was opening 40 donut shops in Japan. While we advocate international commerce, we just wish the US could export something other than junk food. So we should not... Continue Reading
Starbucks Pushing Albom Novel
Our wife and our girlfriend insist we write about Starbucks too often. But we remind them that Starbucks is low-hanging fruit, because they are a marketing behemoth who insists upon constantly tinkering up a simple and successful proposition. First, Starbucks... Continue Reading
General Mills Hyping Rich Life to Hispanic Audience
Need a print venue for your Hispanic advertising? Why not launch your own Hispanic magazine? The idea occurred to General Mills, and so they decided to launch their own magazine called Que Rica Vida (What a Rich or Delicious Life.)... Continue Reading
Your Message on M&Ms
The only thing better than one M&M candy, is a fist-full of M&Ms. This simple chocolate with the candy-coated shell is a staple of Americana. So it seems fitting that your fistful is personalized. Candy maker Masterfoods USA just announced... Continue Reading
Aug 7
Chewable Tylenol More Convenient?
Like all marketing pundits, Marketing Blurb occasionally gets a headache. When we do, we take aspirin—okay--usually extra strength Excedrin, and get on with our live. We consider taking aspirin easy enough—insert pill in mouth, add water and swallow. But according... Continue Reading
Big Melitta on Campus
Shortly after we were born, our doctor was forced to administer an emergency IV of black coffee, and we have been hooked ever since. But most folks develop as taste later in life—some as college students. So to reach and... Continue Reading
Montblanc Goes High Fashion
We always wanted a Montblanc fountain pen. But as it turns out, our anticipation was worth more than the pen. We received one as a gift, and to be honest we were somewhat disappointed. But that was years ago, before... Continue Reading
Gatorade Quenches the Miami Heat
Now you might think that the Miami Heat is the hottest damned team in basketball, and you would be right—maybe. The heat is scheduled to play the Chinese national team in Guangzhou this week, and the Chinese have their mind... Continue Reading
The 800- pound Gorillas Try Guerrilla Marketing
It used to be that small companies with meager advertising budgets used guerrilla marketing to draw attention to their brand, products or services. Guerilla marketing is a grab-bag term for nontraditional advertising outside of normal media channels. Guerilla marketing is... Continue Reading
Aug 5
Adidas Running for Nike in China
We enjoyed the Olympic Winter Games in Torino, and blogged on several Olympic topics. True, the US athletes acted childish, but their antics gave us something else to think about other than our problems for awhile. And while we are... Continue Reading
Waiting in Line for Frappuccinos
Marketing Blurb likes Starbucks more than the next pundit. Fortunately, we are a not a junkie, and do not frequent Starbucks every day. In fact, visiting Starbucks is a special occasion we treasure. Yes, the coffee is fantastic, but we... Continue Reading
Disney on $ 67 a Day (sans food)
Marketing Blurb has not been to Disney World in ages. Sure we attended the obligatory business conference there years after our children were grown, but even that visit was umpteen years ago. We know the park is more exciting these... Continue Reading
Aug 4
Chowin’ Down Organic Crackers?
We love organic food because we are secretly afraid our body glows in the dark from all the processed foods we eat. But when we think of organic food, we think of fresh fruits and vegetables with blemishes. We might... Continue Reading
Brewing and Blogging with Eight O’Clock Coffee
We don’t pay much attention to advertising about coffee, but we already brew the near-perfect cup and then drink it repeatedly all morning long. But if we pay attention we might have noticed a new campaign for Eight O’Clock Coffee.... Continue Reading
Sleeping Around with La Quinta
Next time you discover that The Hotel California is booked solid, why not consider La Quinta? Under new management, the hotel chain has grown from 300 to 541 properties since 2004. Based in Irving, TX, La Quinta wants travelers to... Continue Reading
Aug 3
Philips Pulls Sub Cards for Hearst Magazine
Marketing Blurb subscribes to umpteen magazines—which is probably too many. But we love thumbing through the new ones that arrive every day, making a quick mental note of what we intend to read in detail later that night—or more realistically--later... Continue Reading
Shrinking Wallet and Shrinking Cereal
If you think your grocery dollar is not what it used to be, there is more bad news to come. We learned from Advertising Age (free registration required) that Kellogg’s is preparing to raise cereal prices this fall. Oh, and... Continue Reading
The Rabbit is Back (and on the cover of Playboy magazine)
Back in April, and again in July, we told you about Volkswagen’s decision to re-launch of the VW Rabbit in the US. We knew we could count on the VW folks for funky advertising. The latest example is a classic... Continue Reading
Coke Tries Hard to be Hip
Coca-Cola is in somewhat of a funk these days—but it won’t last for long. Coke is trying all kinds of new marketing approaches—with mixed results. In Europe, Coca-Cola is partnering with Apple to promote free music downloads from the iTunes... Continue Reading
Foster’s Beer Dumps TV for the Internet
Now you might think from the beer advertising you see on television, that beer drinkers are women-chasing low-lives. But this is not entirely true, because many of those beer-drinking low-lives are wasting time online only dreaming about chasing women rather... Continue Reading
Aug 2
It Takes a Little Debbie to Drive a Big NASCAR
When the world around us seems bent on utter destruction, thank goodness we can count on rock solid virtues like Little Debbie snacks and NASCAR. It only seems natural to us that Little Debbie and NASCAR belong together. This makes... Continue Reading
Say it with Heinz Talking Label Campaign
If live gives you ground round, we say add a dollop of Heinz Ketchup, and chow down. And if you are serving Heinz, why not pour or squirt the stuff from your own personalized bottle? We learned from AdRants that... Continue Reading
McDonald’s Late Night
Kids love McDonald’s, which solves a problem for those exhausted parents without genuine concern for the health and well-being of their children. McDonald’s also scores well with busy office workers and construction workers who do not have time to think... Continue Reading
Subway Testing Mobile Marketing in Buffalo
Subway has decided to jump on the mobile marketing bandwagon by testing a promotion in selected franchises in Buffalo. Consumers who register for The Subway Mobile Alerts Club will receive real-time alerts of coupons, discounts, and special offers via cell... Continue Reading
Reaching Gen Y Online
Marketers have known for sometime now, that Gen Y is missing in action with regards to watching television. Sure, these young adults aged 18 to 26 are watching television, but not with at the same frequency as older siblings or... Continue Reading
Aug 1
Playboy Branding Offshore Online Gambling
From the enormous amount of money wagered by US bettors, you would never know that online gambling is illegal in the United States. And while US credit card companies and banks are increasingly prohibiting international gambling transactions, online gambling is... Continue Reading
Oops--TV News Programming Not Credible
We watch the evening news everyday, and we know for sure that advertisers are trying to reach boomers. We rarely see advertising for anything that isn’t a prescription drug for boomer aliments. Advertisers realize younger audiences get their news elsewhere.... Continue Reading
NBA on the Road in Europe
Now that the World Cup Soccer Tournament is over, we can safely talk about hoop tilt. The National Basketball Association has decided to take their show on the road with a summer tour to eight European countries. Called NBA Basket... Continue Reading
Wendy’s Tries Breakfast Menu Again
We live minutes away from Wendy’s headquarters in Dublin, OH. And since the company keeps showing long-time executives the door, there are always stories of Wendy’s palace intrigue in the local paper. But the real news is what is next... Continue Reading
Danica Patrick’s Maneuvers Trouble Sponsors
Racing fans know and love Danica Patrick, the female IRL race car driver who routinely trounces her male counterparts, but has yet to take the checkered flag at Indy. Danica grabbed the headlines last week, we she announced she was... Continue Reading

« July 2006 | Main | September 2006 »

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