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Aug31
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Aug31
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Now you might think that promoting washer and driers is a bland but necessary marketing chore, and you would be wrong, naturally. You just need demographics and some imagination to realize like Whirlpool that laundry is all about romance and...
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Football season is here, which is the only real reason to own a television. (No, our wife and girlfriend are not football widows—we practice safe football and only watch in moderation.) Some folks like Marketing Blurb will be content to...
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To survive in a complicated world, brands need a simple iconic image. Simple images cut through the clutter and remind us of what brands promise to deliver. It used to be we could count on the ubiquitous orange Union 76...
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Now you might think that Method is simply a cleaning products company, and you would be wrong naturally. Method is a hip cleaning products company which trendy product styling and politically correct environmental consciousness. If you have any doubt, you...
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Aug30
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Marketing Blurb has enjoyed a few good games of poker in our day. We never won or lost more than pocket change, because we played for fun with low-healed friends. We even played a round or two while sitting on...
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Now you might think that beer is beer, and you would be wrong naturally. Like fine wine, beer is brewed with a rainbow of delicate flavors for the distinguished pallet. (And of course, Anheuser-Busch brews the basic stuff a horse...
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Earlier this month, Marketing Blurb told readers about the McDonald’s Hummer Happy Meal. We naively expected kids would appreciate playing with a toy Hummer. Actually, kids do enjoy playing with toy cars. But we neglected to anticipate this happy meal as...
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If you think every department store in the nation is closing and reopening as Macy’s—you are almost right. Consolidation is changing the landscape of department store shopping, including what merchandise is offered for sale. And with fewer buyers and more...
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Marketing Blurb is an advocate of point-of-sale merchandising. While we deem POS merchandising superior to point-of-sales advertising, our friends at Nielsen Media Research believe POS advertising is effective as well. According to one of their recent studies, 68% of those...
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Aug29
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It seems that no matter where we chose to stay in Manhattan, the hotel is under renovation. And if not the hotel, the building next door. We are so used to walking under scaffolding; we don’t give it a second...
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Like countless other merchants, JC Penney desperately wants your back to school business. So the retailer will be advertising where kids congregate to convince them JC Penney’s fashion is hip. (We hate to tell JC Penney that kids look to...
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Marketing Blurb used to love Florida as much as the next pundit. But that was during the 1980s, a complete decade of relatively benign weather. These days, we have seen enough hurricane news to convince us we are never retiring...
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When we watch the evening news, we are convinced the world is going to hell. While this may well be true, we are grateful to learn that simple childhood pleasures like Play-Doh are still available to sooth our frazzled sensibilities....
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Now you might think that mobile calling plans are easy to understand, and you would be wrong, naturally. You’ve probably seen commercials for Disney Mobile, and the pitch seems simple enough. You can snoop on junior, and junior can call...
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Aug28
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Students of advertising know that one of the most provocative commercials of modern times was the 1987 “This is your brain on drugs” public service announcement campaign by the Partnership for a Drug-Free America (PDFA.) Sadly, this powerful message was...
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Now you might think that Destination Mplanet is the name of a grade B science fiction movie from the 1950s, but you would be wrong, naturally. Mplanet is actually the name for an industry event sponsored by the American Marketing...
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There are at least two kinds of people in this world—those who intend to watch the MTV Video Music Awards later this month, and those who do not. You can probably guess which camp Marketing Blurb belongs to, so let’s...
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Athletes love Nike, and Nike returns the favor by using pro athletes to endorse various items in their product line. But as Marketing Blurb reminds readers every few weeks—celebrities are in the business of always promoting themselves and not your...
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Business travel has changed dramatically over the years, and significantly over the last few weeks. We used to travel with a few simple rules. The first and most important--never drink airline coffee, which is brewed using water from the onboard...
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Aug26
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Marketing Blurb loves to finger our son’s collection of Hot Wheels cars. We are a vicarious collector, of sorts. But 10,000 serious Hot Wheels collectors have actually over-run the small town of Speed, Kansas for a Mattel-sponsored event called The...
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Marketing Blurb is not watching the Grammy Awards this weekend. (We have this pet belief that the only think worse than television shows is television show award programs.) As such, we will miss the advertising for products targeted primary to...
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Now you might think that the Batman’s sidekick Robin is the official boy wonder, and you would be wrong, naturally. The title actually belongs to Wolfgang Amadeus Mozart, who dazzled Vienna with his precocious musical talent. And this year is...
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Marketing Blurb is not one to pick a fight. But if we were, we would first take a belt of Mickey’s Malt Ale. That seems to be the right thing to do, because we learned that this brew, a subsidiary...
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Aug25
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Now you might think that model Kate Moss smells great, and we suspect she does. But beginning next month, Kate Moss will smell twelve years old. No, she will not smell like a twelve-year old, but rather the $ 147...
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Marketing Blurb is not especially keen on audio books. We have no objection to the concept, but it seems to us that if we have time to listen to a book, we have to read a book. Okay, so maybe...
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You already know that Ford and GM are on the ropes. But like Marketing Blurb, you probably did not know that some of their marketing share when to Suzuki Motors. For the first time since its introduction in the US,...
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Here’s an Aussie promotion idea we fear might just catch on in the states. Brewer Foster’s decided to create a talking action fear to promote their Victoria Bitter brand. The figure is David Boon, known to Aussies as a legendary...
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Now you might think that real men never drink wine from a single serve bottle, and you would be right naturally. But someone does, and sales of single serving bottled wine have increase 17% to reach $ 75 million last...
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Aug24
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Marketing Blurb is not an eco-pundit, but we do know that the fate of our planet depends upon the half-life of disposable diapers. From what we understand, the first disposable diapers were marketed in 1950. Core samples from random landfills...
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Marketing Blurb was not born with do-it-yourself genes, nor were we nurtured with do-it-yourself projects in our formative years. As such, it was not until we became a homeowner that we learned home improvement projects by fire. Now mind you,...
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Marketing Blurb is not a gamer. But if we were, we would insist upon blowing up cars with a bazooka—which—is something you can do in a new Xbox 360 game called “Saints Row.” Developed by videogame publisher THQ, “Saints Row”...
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Marketing Blurb loves food more than the next pundit. We refuse to eat at fast food restaurants, and we prefer to eat at our kitchen or dining room table rather than in our car or in front of a television...
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Back in March, we told you that bottler Red Bull decided to go beyond traditional sports marketing. Rather than just sponsor a soccer event, Red Bull decided to purchase the New York / New Jersey Metrostars of the MLS league,...
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Aug23
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Whether or not you choose to listen, consumers are talking about your products. And savvy companies, including retailers, have decided to provide an open forum. Macy’s just announced they will enable consumer reviews or all brands they stock on their...
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When we think of motherhood, we do not immediately think of KFC. But the Colonel loves moms, because he knows they include fast food chicken in their families’ weekly menus. So with that in mind, KFC enlisted consulting firm Just...
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Whenever we think life is unbearable, we realize things could be worse—we could be a 12 to 18 year old female. And if we were, we would have to worry about all kinds of things including what fragrance to wear. And...
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Marketing Blurb has already alerted you to research that podcasting is a marginal advertising venue at best. But somehow the medium is deemed chic, and as such is attracting the attention of advertisers long on image and short on ROI...
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Now you might think that consumers evaluate companies based on brand reputation, product or service quality, and perhaps social responsibility. And while this might be true, the Parents Television Council is evaluating companies by their choice of advertising venues. In...
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Aug22
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While we haven’t visited for a few years now, Marketing Blurb is always game for a few days in Fun City. We love Times Square in small doses, and bagels and lox in large doses. The whole city is a...
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Marketing Blurb loves coffee more than the next pundit. Without coffee we would not have enough fuel to author this blog. But we won’t drink just any coffee, which is why you will not find a plastic canister of Folders...
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Now you might think that your life is tough, but are you suffering from quarter-life crisis? We never knew such a malady existed until we read an article in AdWeek about Unilever’s advertising campaign for Sunsilk shampoo. The shampoo targets...
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Marketing Blurb lives online. We consume and we produce online media. But like readers of this blog, we are somewhat atypical of normal folks. In fact, according to a new survey from Jupiter Research, most adults with steady incomes get...
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Marketing Blurb is getting pumped for college football. We are very nervous about the Ohio State Buckeyes. While they are rated Number 1 in the Big Ten by every pundit and their bother, the defensive squad is completely green. And...
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Aug21
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We are not a fan of Anheuser-Busch beer or their sophomoric and sexist advertising. (We apologize for the broad brush stroke.) But we do admire their marketing prowess and their willingness to use new channels to reach their target audience...
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Marketing Blurb likes to believe we are a careful shopper. We read product labels always conscious of what our wife or girlfriend deems as “banned substances.” We never eat those ingredients--which is why we are still so young and vibrant...
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Back in 1990, Marketing Blurb traveled to Minneapolis for a business meeting with a now defunct online technology company. While the meeting proved fruitless, we were dazzled by an enormous steel girder skeleton we observed on the horizon. The structure...
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Marketing Blurb loves diamonds as much as the next pundit. We don’t wear any ourselves, believing diamonds are better suited to our wife and our girlfriend. If we were a rapper, we would wear diamonds—maybe even sport one in a...
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Okay guys, leave the room again while we talk to the women. Are we alone now? Can we talk? Look, you need a vacation, right? And be honest, you could use a vacation from that lunkhead husband/boyfriend or yours—right? So...
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Aug19
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Okay, here’s a simple confession common to many football fans. Whenever there is a commercial break during an NFL game, we usually take a bathroom break and hit the kitchen before returning to the game. So, countless folks like us...
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Sam Adams will be adding a new brew to their Brewmaster’s Collection next year, and Sam wants you to make the pick. The brewer will be sampling two craft beers nationwide at dozens of local bars in key markets. Called...
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If you have always wanted to shop at the grocery store from hell—here is your chance. Petrucci’s Market IGA in Burgettstown, PA just rebuilt their flood-damaged store as co-branded IGA McDonald’s Frankenstein grocery. The McDonald’s restaurant is independently owned, but...
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Forget that Kobe Bryant successful ducked sexual assault charges in 2003—the basketball superstar is back in the celebrity endorsement game with Sony Playstation. Sony will feature Bryant as the spokesperson and box art star for the release of NBA ’07...
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Small cars are back, and GM is working overtime to figure out how to complete with the Toyota Yaris, Honda Fit and Nissan Versa. The first inclination is probably a good one. GM has announced they are moving half of...
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Aug18
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Marketing Blurb does not have time for hunting and fishing, and we never did receive our expected invitation from Dick Cheney. If we were running for political office, we would make time to hunt and fish. So we are left...
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Jeep is courting younger buyers with sex, drugs, and rock and roll. Okay, maybe not the drugs, but you call find all this and more on MySpace, where Jeep has decided to create their own membership page. Jeep is using...
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Guys, leave the room for a minute while we tell women about Tightsplease Slim Fit 20—which are—ahhh—pantyhose impregnated with microcapsules of caffeine. Here’s the deal, according to the British manufacturer, these pantyhose banish cellulite by boosting metabolism and burning fat....
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Now you might think that being convicted of deception, fraud, and racketeering would be a bad thing, and you would be wrong, naturally. You’ve probably heard the news that a federal judge just made that ruling against cigarette makers. But...
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Marketing Blurb is tired of all the buried treasure promotions this summer. We are still picking sand out from between our toes, and we never did win the Volvo, the Jeep, the Caribbean Vacation, or whatever. So we have no...
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Aug17
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We were impressed when NBC announced their evening news broadcast would be available on the Internet. But since we already watch the show live, we have no need to see an Internet copy available the same evening after 10:30 PM....
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Marketing Blurb is always on the lookout for new products which can somehow rescue us from our mundane life as a marketing pundit. Today we discovered Chimes Gourmet Ginger Chews from our friends at Convenience Store News. No—this is not...
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Marketing Blurb is an advocate of point-of-sale marketing, which we deem superior to most any other advertising venue. We love grocery shopping, because we are a sucker for POS displays. So even though some consumer advocate will cry foul, we...
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We love pro tennis more than the next pundit. In fact, our son is treating us to the men’s finals for the ATP Masters Series Tournament this weekend. (Look for Marketing Blurb and Son during the television coverage.) But if we lived...
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Look, we don’t want to talk about divorce. We are faithful to our wife and our girlfriend, and life is good. Advertisers want us to live the good life too—so they don’t talk much about divorce either. But according to...
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Aug16
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Now you might think that prices are rising as a result of the energy crisis, and you would be right, naturally. But rising energy prices pale in comparison to the cost of college textbooks, which have risen at more than...
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The fashion world is not waiting to hear what Marketing Blurb has to say about fashion jeans this fall. We are not offended, because fashion reporting is not really our strong suit. But smart money says you need a fashion...
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Many readers of Marketing Blurb are too young to remember how Lee Iacocca saved Chrysler. In addition to a savvy bailout negotiated directly with congress, Lee charmed the nation with simple, compelling and convincing advertising appeals. (PS—we wish Lee had...
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Whenever we teach marketing, we delight in revealing to students that their favorite celebrity “Got Milk” milk mustache campaign is 1) paid for with their tax dollar and 2) has not increased milk sales for 20 years. We love farmers,...
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Since only boomers seem to watch the evening news, the time slot is ripe for drug advertising for every conceivable aliment. On the plus side, many this trend will ease as pharmaceutical companies shift more of their advertising online. According...
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Aug15
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Life is tough—even for retail giant Wal-Mart. Despite their well-earned reputation as the most efficient merchant in the history of retailing, Wal-Mart just reported their first quarterly profit decline in a decade. The decline is skewed by Wal-Mart’s wise decision...
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Now you might think that sitting in a doctor’s waiting room for your hour overdue appointment is a colossal waste of time, and you would be wrong naturally. While you are waiting, you are forced by anxiety or boredom to...
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Marketing Blurb has purchased our fair share of technology services over the years—primary web services. (We spend more money before the bubble than afterwards.) And while some say the economy has completely recovered from the 2002 recession, we know better....
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Okay, you don’t need Marketing Blurb to tell you the news that laptops worldwide are bursting into flames as the result of defective lithium-ion batteries manufactured by Sony. The batteries are installed on umpteen different models of Dell computers shipped...
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When Marketing Blurb was but a child, we read our older brother’s Mad Magazine. Mad proved hilarious to our 10 year old sensibility. There used to be a competitive magazine called Cracked, but we remember it as lame imitation. To...
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Aug14
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