We are not a fan of Anheuser-Busch beer or their sophomoric and sexist advertising. (We apologize for the broad brush stroke.) But we do admire their marketing prowess and their willingness to use new channels to reach their target audience with sophomoric and sexist advertising for crummy beer. So, we are not surprised to learn from Advertising Age (free registration required) that Anheuser-Busch has decided to 
create an in-house film and television production company. This in-house team will produce humorous shorts and sitcom-type programs to broadcast via the Internet and cell phones. Ad Age does not believe the effort is far-fetched, citing Pepsi’s recent production of a snowboarding movie. We will hold our judgment until we actually see work produced by the in-house unit. PS—we will not watch this on a cell phone. Photo Credit: Advertising Age.
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