Marketing Blurb is tired of all the buried treasure promotions this summer. We are still picking sand out from between our toes, and we never did win the Volvo, the Jeep, the Caribbean Vacation, or whatever. So we have no desire to play the
Gold Rush reality competition on AOL and CBS. During a seven week run, teams will compete to answer trivia questions and unravel clues hidden throughout AOL and on select CBS prime-time shows. Three finalists have a shot at $ 100,000 in gold. We like the idea of an
integrated online and broadcast promotion, and so top advertisers who have signed to sponsor the event. According to
MediaWeek, category exclusive sponsors include Best Buy, Chevrolet, Coca-Cola Zero, T-Mobile and Washington Mutual. And we understand that viewers can expect to see more damned product placements on this deal than on the uniform of a NASCAR driver. Register at the
AOL Gold Rush website if you must. Maybe the winner should receive AOL itself, or maybe $ 100,000 in crude oil—gold seems passé.
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