Marketing and all things related

We don’t pay much attention to advertising about coffee, but we already brew the near-perfect cup and then drink it repeatedly all morning long. But if we pay attention we might have noticed a new campaign for Eight O’Clock Coffee. The campaign includes television, and a support blog called The Grind, where “a very busy mom of two kids, who also happens to hold down a job, invites site visitors to share their daily experiences with her. We would like to participate, but doubt our wife or girlfriend want us to share morning coffee with another woman. We do think blogging and coffee are a great combination--and we are well onto cup three by eight o'clock. Oh, and you can cop a coupon from the Eight O’Clock website. We learned about this from Brandweek.