Marketing Blurb is always on the lookout for new products which can somehow rescue us from our mundane life as a marketing pundit. Today we discovered
Chimes Gourmet Ginger Chews from our friends at
Convenience Store News. No—this is not smokeless tobacco. Rather, these are “pure ginger chews that awaken your senses and lift your spirit.” Chimes extracts the essence of ginger from traditional stone
grinding, and then for some unknown reason creates a taffy-like candy available in Original, Peanut Butter and Peppermint flavors. The promo copy of their
website promises the Ginger Chews offer the perfect harmony of energy and serenity, body and spirit. “We believe that Chimes will bring you newfound energy and an awakening to new possibilities.” Now what more could anyone ask for in a candy? We’re ready to scarf down a fist-full of these puppies, and tune-out the world for awhile. Maybe we will stuff one or two between our teeth and gums. If you need to make a product promise, talk to these folks. Our senses, spirit, mind and body could use a boost these days.
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