Marketing and all things related

We love organic food because we are secretly afraid our body glows in the dark from all the processed foods we eat. But when we think of organic food, we think of fresh fruits and vegetables with blemishes. We might think of a free range chicken. But when we think organic, we do not think organic crackers. As such, we are not especially keen on a new product from those suspicious elves called Keebler Organic Harvest crackers. These are bite-sized crackers that meet USDA organic requirements and contain no pesticides or artificial preservatives or ingredients. Somehow, we just can’t get a hankering for an organic cracker. But we do expect the organic moniker will eventually apply to most anything. Is it safe to slather one of these puppies with marshmallow spread? We learned about this from Convenience Store News.