Marketing and all things related

Sadly, Marketing Blurb does not have time for fantasy sports. When we watch college or pro football, we analyze the game in real time, just like the network commentators. We believe our commentary is superior, so we might as well be a fantasy coach, owner—hell, maybe even a quarterback. But those who do participate in fantasy sports, and we’re talking about 15 million players, are serious folks. The average player is a 36-year old male and homeowner, and spends about 3.8 hours a week managing a team. And while leading their team to victory, these fantasy sport aficionados spend about $ 265 each per year, or over $ 1.5 billion on subscriptions and related products and services. So it seems to Marketing Blurb, and to other savvy advertisers, that if you cannot afford to book the major leagues, you should advertise online with the major fantasy sports networks include Yahoo, CBS Sportsline ESPN, Fox Sports/MSN. "It's the original great community social-networking product," says Eric Bader, senior VP at Media-Vest Digital. "Its highly targeted marketing environments are the holy grail if you're looking to find active, like-minded audiences that are mostly male." We learned about this from Advertising Age (free registration required.) Now if you will excuse us, we have a championship season to win. Photo Credit: Age Age