Marketing and all things related

When the world around us seems bent on utter destruction, thank goodness we can count on rock solid virtues like Little Debbie snacks and NASCAR. It only seems natural to us that Little Debbie and NASCAR belong together. This makes sense to McKee Foods as well, who is promoting this relationship with television commercials featuring NASCAR racer Ken Schrader who pilots the # 21 Little Debbie Car. The commercials feature Ken Schrader off track in a convenience store. "Ken Schrader has a great sense of humor. And he must love the product. He never complained once about having to eat so many donuts," said Brad White, executive creative director for Luckie, the company producing the ads. You can see Schrader and Little Debbie at the Little Debbie website. Brandweek told us about those little donuts. Photo Credit: Brandweek