Marketing and all things related

Jeep is courting younger buyers with sex, drugs, and rock and roll. Okay, maybe not the drugs, but you call find all this and more on MySpace, where Jeep has decided to create their own membership page. Jeep is using MySpace to promote The Uncharted: The Jeep Compass Music Tour. The tour will feature 320 concerts, planned and spontaneous in concert venues and public locations popular with music fans. A Jeep Compass will appear onstage with highlighter hip hop band G. Love & Special Sauce, and the eight other warm-up bands on tour. Oh, and attendees can easily score a Jeep branded T-shirt. The 22 to 30 year old target audience can listen to music from these artists on the Jeep MySpace page. If you are over thirthy—peace and quiet is YourSpace—mine, too! We learned about this from Promo Magazine.