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Aug23
Macys.com to Add Consumer Reviews
Whether or not you choose to listen, consumers are talking about your products. And savvy companies, including retailers, have decided to provide an open forum. Macy’s just announced they will enable consumer reviews or all brands they stock on their shop_macys.jpgmacys.com website. This will bring the department store in line with Target and Sears who already offer consumer reviews on their websites. Research suggests consumer reviews actually boost online shopping. Consumers who contribute or read reviews tend to shop more often and make fewer returns. Marketing Blurb thinks this is a fine idea. We seem to remember Macy’s is or was selling a signature fragrance by Britney Spears. Maybe we write a review about that—or then again—maybe not. Media Post Publications (free registration required)  told us about this.

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1 Comments/Trackbacks




Its great Macy's may permit review of their products...but they have a more severe customer service problem when it takes over 2 weeks to respond to customers who find inaccuracies on their website and try to help them correct them (and then wait even longer for the corrections to be made after repeated e-mails because the responders are asleep at the switch when the first contact is made). Macy's e- system is bloated at best and incapable of responding to simple problems, so I hope any "rating" system is independent of the core macys.com system, otherwise it will be useless!

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