Marketing and all things related

Kids love McDonald’s, which solves a problem for those exhausted parents without genuine concern for the health and well-being of their children. McDonald’s also scores well with busy office workers and construction workers who do not have time to think and eat intelligently at the same time. But the clown also wants to reach more Gen Y young adults, and as such is turning to novel web promotions. We learned from The Wall Street Journal (paid subscription required) for example, that Gen Y types can visit a site called McDonald’s Late Night to record or listen to karaoke renditions of pop hits. They can also register to receive mobile alerts, and find restaurants open until midnight. Oh, and those restaurants apparently take pictures of these folks and make them available. We will let Gen Y start lovin’ it while we get some sleep, thanks! Photo Credit: McDonald’s Late Night