Marketing and all things related

When we think of motherhood, we do not immediately think of KFC. But the Colonel loves moms, because he knows they include fast food chicken in their families’ weekly menus. So with that in mind, KFC enlisted consulting firm Just Ask a Woman to recruit moms with young children from across the country to join a 12-person advisory group. The idea is to “tap into the experience of motherhood and to use that knowledge to better meet mothers' needs, the company said.” The advisory board called KFC Moms Matter (honest) will meet, hold conference calls and host dinner meetings to advice the Colonel on trends that impact families, and to suggest promotion or new product ideas. We presume that one of those trends is not healthy eating. The advisory moms will also help KFC build an online community intended to reduce stress for moms and provide a forum for prize drawings and other promotions. We learned about this from Promo Magazine.