Marketing and all things related

We watch the evening news everyday, and we know for sure that advertisers are trying to reach boomers. We rarely see advertising for anything that isn’t a prescription drug for boomer aliments. Advertisers realize younger audiences get their news elsewhere. But here is something we did not know. According to a study released by Pew Research Center for People and the Press, fewer than 25% of adults surveyed believe what they see on television news programs. NBC has the best credibility—assuming you consider 23% a promising number. Only 22% of viewers believe ABC and CBS news are credible. These numbers are down from about 30% in 1998. Cable news networks were deemed 42% credible in 1998 but dropped to 28% in the recent survey. So here’s the deal. Advertisers who are trying to convince boomers to talk to their doctor during the evening news are facing a tough crowd. We learned about this from MediaWeek.