« NBA on the Road in Europe | Main | Playboy Branding Offshore Online Gambling »

Aug 1
Oops--TV News Programming Not Credible
We watch the evening news everyday, and we know for sure that advertisers are trying to reach boomers. We rarely see advertising for anything that isn’t a prescription drug for boomer aliments. Advertisers realize younger audiences get their news elsewhere. But here is something we did not know. According to a study released by Pew evening_news.jpgResearch Center for People and the Press, fewer than 25% of adults surveyed believe what they see on television news programs. NBC has the best credibility—assuming you consider 23% a promising number. Only 22% of viewers believe ABC and CBS news are credible. These numbers are down from about 30% in 1998. Cable news networks were deemed 42% credible in 1998 but dropped to 28% in the recent survey. So here’s the deal. Advertisers who are trying to convince boomers to talk to their doctor during the evening news are facing a tough crowd. We learned about this from MediaWeek.

related entries


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« NBA on the Road in Europe | Main | Playboy Branding Offshore Online Gambling »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb