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Now you might think that consumers evaluate companies based on brand reputation, product or service quality, and perhaps social responsibility. And while this might be true, the Parents Television Council is evaluating companies by their choice of advertising venues. In other words, the PTC believes companies should be evaluated by how often their commercial spots appear in "wholesome, family-oriented" shows vs. on programs containing "sexually graphic, violent or profane material." According to these criteria, General Motors, Toyota, Volkswagen, DaimlerChrysler and Nissan are among the nation's worst advertisers, and Ford is among the best, according to the Parents Television Council. Those advertisers choosing positive programming included Coca-Cola, Target Stores, GlaxoSmithKline, Apple Computer, American Express, and Circuit City. But the issue here is larger than choice of programming. The Parents Television Council contends that responsible companies should refuse to advertise on programs with sexually graphic, violent or profane material. A boycott would force networks and producers to create more family-appropriate content. Marketing Blurb will take both sides of this issue. We believe television producers are entitled to produce whatever they deem appropriate within FTC guidelines. But on the other hand, we agree with the PTC that responsible companies should just say no to advertising on trash television shows. We learned about this from Advertising Age (free registration required.)