Football season is here, which is the only real reason to own a television. (No, our wife and girlfriend are not football widows—we practice safe football and only watch in moderation.) Some folks like
Marketing Blurb will be content to watch the big game (all of them are big games) on our conventional television. It is not high definition. It is not flat screen, nor plasma, nor projection. But it works just fine for the Ohio State
Buckeyes. But serious television watchers need more fire power, and should at least own a high-definition plasma television. And if you are in the market and reading this blog, you will probably not miss a monster $ 20 million online banner campaign from Pioneer Electronics to pitch their hi-def plasma offerings. The flash banners will appear on sites where gizmo types congregate, including CNET, Digital Trends, ElectonricHouse, CNN Money, Forbes.com and Yahoo Finance. Pioneer is also bidding on related keywords in hopes of owning the category for the fall. Now if you will excuse us, we have a game to coach—ah—watch.
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