Marketing Blurb is not one to pick a fight. But if we were, we would first take a belt of Mickey’s Malt Ale. That seems to be the right thing to do, because we learned that this brew, a subsidiary of Miller, is the official sponsor of the
Ultimate Fighting Championship. As such, you will see the Mickey’s Malt Ale logo on the floor of the UFC ring, and on ring bumper guards during pay-per-view events. Mickey’s will also use the
UFC brand on their packaging and point-of-sale material. "The deal with the Ultimate Fighting Championship gives our brand a strong association with a sport that appeals directly to our core consumers," said Dan Hennessy, Mickey's brand manager. "Mixed martial arts is one of the fastest growing sports in the country, and we're thrilled to gain this high-impact exposure for Mickey's.” If you a blow-by-blow account, see
Brandweek.
Marketing Blurb is a lover not a fighter—buy hey, a brewski is a brewski!
Photo Credit: UFC
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