Marketing and all things related

You already know that Ford and GM are on the ropes. But like Marketing Blurb, you probably did not know that some of their marketing share when to Suzuki Motors. For the first time since its introduction in the US, Suzuki is expected to sell over 100,000 cars this year. While this is still a modest sales number compared to the big leagues, Suzuki is an up and comer. "We seem to have the right image and the right product at the right time," said Tom Carney, who moved in April to VP-sales from director-sales and marketing. Of course a significant increase in ad spending from form $ 77 in 2004 to $ 107 million last year is building brand awareness. But Marketing Blurb reminds readers that advertising does not sell cars. Quality and perceived price/value is the key sales driver, and manufacturers must appeal to discerning women who make intelligent rather than emotional purchase decisions.