Marketing Blurb has purchased our fair share of technology services over the years—primary web services. (We spend more money before the bubble than afterwards.) And while some say the economy has completely recovered from the 2002 recession, we know better. So in these cost conscious (or free-spending depending on who you ask) times, how do you collar the attention of those executives who are the decision-makers
for technology services? CNET decided to partner with Marketing Sherpa to find the answer. They conducted a survey of business executives who had authorized an actual technologies service purchase in the last 12 months, and asked them what marketing efforts directly influenced their final purchase decision. Drum roll. Don’t be surprised, now, the answer is—
word-of-mouth from colleagues at 48.3%. The moral of this story is simple. Sell in person. Provide superior services, and then deputize satisfied customers. Class dismissed. We learned about this study from
Chief Marketer.
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