Marketing and all things related

Marketing Blurb has already alerted you to research that podcasting is a marginal advertising venue at best. But somehow the medium is deemed chic, and as such is attracting the attention of advertisers long on image and short on ROI metrics. So we are not surprised that Vogue is offering advertising supported podcasts from the shopvogue.com website. Called Vogue Fashion on Demand, the podcasts feature “advice, often sprinkled with celebrity interviews, on everything from hair care to fashion.” According to Deborah Cavanagh, associate publisher-marketing for Vogue, "There is high-perceived value with podcasts because they are elective. Consumers are choosing to want that program. It's appropriate content that delivers Vogue's point of view and is able to integrate advertising in a much more organic way." Marketing Blurb agrees podcasts are elective, and reach a receptive audience. However, we still content the medium is not ready for prime time. And no, your brand with not wither and die if you wait on the sideline for awhile. See Advertising Age for more. Photo Credit: Advertising Age.