Marketing Blurb loves beer more than the next pundit. As such we never drink anything from our friends at Anheuser-Busch. And for the most part, we believe AB is guilty of sophomoric humor. But as a marketer, we do admire their chutzpa to go “for the bomb” so to speak. So get ready for Bud.TV. We just learned for
The Wall Street Journal (paid subscription required,) that Anheuser-Busch intends to launch an online entertainment network featuring at least seven kinds of TV-quality programming. The Bud.TV network
will launch the day after the Super Bowl and includes stand-up comedy and original series. For example, “Replaced by a Chimp,” will chronicle what happens when a chimp replace a human in the workplace. (Will anyone notice?) There is a dating game as well, and thankfully, the WSJ does not yet have details on what this will include. We do know that AB is bar hopping for their casting call. Finally, Bud.TV will encourage viewers to submit their own beer advertising to “Bud Tube,” in an effort to give consumers some ownership in the site. The new online network is targeting young men 21 to 34. Attention 16 years old, you enter a phony date of birth to gain admission. Marketing Blurb suspects this will be a huge success, especially for young men without women who really have nothing better to do than waste time online.
Photo Credit: The Wall Street Journal
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