We know why kids play football. Kids watch the Ohio State Buckeyes beat the Texas Longhorns, and they want to grab some of that glory. They want to grow up with enormous necks, have funky hairdos, and kick-ass tattoos. (In truth, many seven year olds already have these covered.) Advertisers understand this aspiration too, and Canon USA is partnering with the NFL Hall of Fame to offer the “Why We Love Football”
challenge. The challenge is really a photo contest intended to capture the “fun, passion, and excitement of youth football in photographs.” And as you might expect, the grand prize entry wins a trip for four to next year’s Super Bowl. NFL quarterback Archie Manning is the spokesperson for the contest, which is advertised initially via email to Canon customers. Participants can enter up to ten photos at the
Why We Love Football website.
Marketing Blurb encourages big league dreams; we just hope the contest does not produce junior sports injuries. You can read more from
Promotion Magazine.
Photo Credit: Canon USA
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