Marketing and all things related

When the world gives you lemonade, some people brew coffee (or something like that.) In a smart publicity move, Caribou Coffee announced they would accept fraudulent coupons from the cancelled Starbuck’s free coffee offer. You may recall that last week, Starbucks emailed a coupon to employees for a free grande iced coffee to be used by their family and friends. Well as you might expect, the coupon quickly morphed into a widely distributed offer reaching almost everyone in the free and non-communist world. Starbucks was forced to withdraw their offer citing the free coupon was "redistributed beyond the original intent and modified beyond Starbucks' control."  But—aha—rival Caribou Coffee decided to seize the opportunity honor the fraudulent coupons (for one day) for a free medium Cold Press Iced Coffee, Iced Americano or Iced Tea. Marketing Blurb thinks this is a fine idea—although we missed the whole deal. We always blog about Starbucks, but have enjoyed countless brews at Caribou as well.