If you are kidnapped, tortured, and forced to eat at Denny’s, you might as well cop a scratch-off sweepstakes card for your effort. Denny’s is partnering with Coca-Cola to sponsor the
Race-in to Win sweepstakes. Here’s the deal—first you eat at Denny’s (which we admit is the biggest hurdle of the whole campaign) and order a Coke with your meal. You receive one of 49 million scratch-off cards distributed during the 10-
week campaign. If you win the grand prize, you receive a weekend for two in Atlanta, a "meet and greet" session with the Coca-Cola Racing Team, and a ride in an actual NASCAR racecar. Others prizes include VIP passes to NASCAR events in Atlanta, Charlotte, Vegas and Daytona Beach, complete with hotel and airfare. Worse case scenario--you win more Denny’s food including appetizers, desserts, and beverages. "We knew that racing fans are passionate about their brand and they are Denny's customers," said Michael Polydoroff, Denny’s director or sales, promotion, and licensing. Denny’s wait staff will receive incentives to talk up the promotion, so get ready to order more Coke you don’t want or need. We learned about this from
Promo Magazine.
Photo Credit: Promo Magazine
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