Marketing and all things related

These days, you gotta have a white smile. And if brushing your teeth with Crest with pumice and sandpaper bits doesn’t do the trick, you need to try their Whitestrips. Now don’t get us wrong—Marketing Blurb loves white teeth as much as the next pundit. We want to read in bed from our wife’s blazing smile. But what we don’t need is one more Desperate Housewives promotion. In a stunning lack of imagination, Crest is launching a Reason to Smile on-pack promotion. You enter the box code from Crest Whitestrips Premium at the whitestrips.com website, and bam—you just might win an all expenses paid trip to Hollywood to visit the set of Desperate Housewives! Wait—there’s more. We’re talking airfare, hotel, and spa treatments, lunch at a famous restaurant, dinner for four at a celebrity hot spot, a limo ride to the site and $ 1500 in spending money. Lesser prizes include a Desperate Housewives second-season DVD boxed set, and of course, more Crest Whitestrips. We do not think this is a reason to smile. We think this is another lame promotion. Give the winner a pound of coffee and a pack of cigarettes—anything but more Desperate Housewives nonsense. We’re sorry we learned about this from Promo Magazine.