Marketing and all things related

Just last month we told you about Fudgems, the brownie dipped in chocolate sauce dessert offered by Domino’s Pizza. But wait—there’s more! We just learned from Brandweek, that Domino’s is expanding its fall product line with more tantalizing side dishes. You can now scarf down their pizza and still enjoy brownies, ribs, or potato wedges free with a large order. "Every macro trend I see is people are busier than ever and are looking for convenience," says Ken Calwell, CMO at Domino's Pizza, Ann Arbor, Mich. "I have a long list of things people want delivered to them." We have a long list as well, and now expect we can eat three meals a day of Domino’s takeout. But we can’t decide on the ribs or brownies as the free large pizza side dish for breakfast. Seriously, folks, Domino’s is testing all kinds of Pizza and non-Pizza menu items across the country. Their test kitchen is the path to senior management.