Real men must eat beef jerky, because jerky packager Jack Link of Minong, Wisconsin has decided to sponsor a football-themed contest called
Eat Big Win Big.
Marketing Blurb believes every contest we’ve encountered this year is a waste of time—but we figure that any company that would name their contest
Eat Big Win Big cannot be all bad. So here’s the deal. You register at the eatbigwinbig.com website. Next, you chose to play a “home” or “away” game online. The object of the game is to tackle a crazy
football fan racing through obstacles to return to the living room or the tailgate bus—depending upon the choice of “home” or “away” game play. Users who successfully tackle the crazed fan then get the chance to pitch beef jerky into the fan’s mouth for points. Players earn points by gathering bags of Jack Link Beef Jerky throughout the game. Users can play as often as desired--he winner is actually determined by entering a sweepstakes. The sweepstakes winner can chose between a home entertainment center with 46-inch HD television, DirecTV sports package, Sony PlayStation, recliner and $ 1000 cash, OR choose a four-day trip for two to attend the Super Bowl and receive a barbeque grill and Coleman Cooler. We already know of a dozen similar promotions—but none has the laudable name of
Eat Big Win Big. We learned about this from
Promo magazine--now go eat.
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