Even in the home town of the Ohio State Buckeyes, high school football is huge. We like to believe that real-life HS football is drama enough without a new television show to spotlight teenaged angst, jocks and babes, geeks and nerds, and other random types that populate high school. But our wish aside, NBC has already launched
Friday 
Night Lights. Toyota has decided this is an ideal program to include in their youth marketing strategy. As such, the auto maker is partnering with NBC for the
Toyota Presents Friday Night Lights Hometown Sweepstakes. The promotion targets students 14 to 18 years old. Those who register at the
promotion website might win the grand prize of $ 50,000 for their school’s athletic program, plus an appearance with five friends in an upcoming episode of
Friday Night Lights. Four second prize winners will receive $ 25,000 each for their schools.
Marketing Blurb think this sounds like fun, and we hope a band of dweebs takes the prize for their school.
Photo Credit: NBC
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