General Motors really wants you to buy one of their new, completely redesigned 2007 Sierra trucks. First, GM assumes you are male and that you watch football. Wait, there’s a
penalty flag. While
Marketing Blurb does not have the numbers for GM Sierra, women buy more trucks than men overall. That’s right folks--but no matter--because GM is sponsoring a monster “Keys to Victory” promotion on ESPN’s Monday Night
Football program. The promotion offers 16 free Sierra pick-ups awarded over 16 weeks. You have three changes to win one of the trucks each week, but answering questions on the
Keys to Victory website. Once on the website, you will see and hear real man Joe Theismann explain the whole deal in person. Joe will even pose the football trivia questions to you personally. Just register at the website, and expect to hear from GM via email for the rest of your life. Yes this promotion looks like great fun, and we hope GM generates interest to sell trucks to those who do not win one. But as a reminder, GM does needs more than 18 year-old football fans to consider their cars and trucks. Without boomer women, GM will be forced to punt! You can read more from
Promo Magazine.
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