Marketing and all things related

Now you might think that Jenna Jameson is an adult film star, and you would be wrong, naturally. Jenna Jameson is an adult film star who is also a pop culture crossover star. Jenna has decided to license her—ah—name to a series of products like apparel, barware and fragrances. These products are intended for top-tier retailers like Saks Fifth Avenue. Jenna Jameson handbags, lingerie and footwear will appear at Colette boutiques later this year. While Brandweek seems somehow titillated by porn stars entering the mainstream, product marketers and advertisers are always looking for a fresh new—ah--face. Jenna has appeared in online advertising for Adidas, and as a guest host for the E! entertainment program. "The world has accepted everything I've done so far, so I can't see why this won't work," said Jameson. "The proof is increasingly in the pudding, and I'm a great cook." Marketing Blurb believes the line between adult entertainment and pop culture is already thin and porous. Oh, and Jenna holds equal appeal for your nine year old son or daughter. Photo Credit: Brandweek.