Marketing and all things related

Back in February, we told you about the novel KFC commercial for their new Buffalo Snacker product. KFC included a secret coupon offer in the commercial, but—aha—you had to re-watch the commercial in slow motion to review the offer! While this created a degree of controversy, the promotion netted 100,000 online registrations. So, we are not smirking while KFC tries a similar approach this fall with a promotion for their new Ultimate Cheese KFC Snacker. Here’s the deal. You watch the Ultimate Cheese KFC Snacker commercial to search for a hidden punch line to the joke: "What do you put on your sandwich during rush hour?" But to find the hidden punchline, you must record (DVR or VCR) the commercial and re-watch it! The first 1,000 participants who supply the correct answer at kfc.com/cheesesnacker through October 11th receive a coupon to try the new sandwich. We learned about this from our friends at Promo Magazine.