Marketing and all things related

Now you might think that your brand is sweet, but truth is, Lyle’s Golden Syrup is sweeter still. We learned from the UK Daily Mail that the famous spread is officially recognized by the Guinness World Record as the oldest brand in the UK. The syrup is packaged in green tins with a distinctive lion logo and is readily recognized by 86% of UK shoppers. The familiar tin has remained almost unchanged since 1885. (During the war years, it was necessary to pack the syrup in heavy cardboard.) The company ships about 1 million tins every month. According to the Daily Mail, “explorer Capt Robert Scott took some on his ill-fated trip to the Antarctic in 1911. In 1956, one of the expedition’s unused cans was found and the syrup was still in good condition.”  While celebrated in the UK, Lyle’s is also enjoyed in Australia, South Africa, China and the US. Marketing Blurb believes all brands have something to learn from Lyle’s Golden Syrup. Keep a good product consistent and be sweet to everyone. Oh, and remember--your customers own your brand--you are just the caretaker. Photo Credit: Daily Mail