Marketing Blurb loves Marie Callender. We don’t eat her food actually, but we love the faux
home movie commercial where she spoils her grandchildren with cookies before their dinner of homemade chicken pot pie. We know the sad truth that Marie is really just the name for an enormous copper vat in a sprawling ConAgra processing plant in Brooklyn that churns out tens of thousands of frozen dinners at the end of a conveyor
belt. But that aside, it makes sense for ConAgra to introduce a new line of crock-pot meals and soups under the Marie Callender brand. The meals are secretly just re-branded versions of the ConAgra Banquet line of crock-pot dinners. But according to
Brandweek, the Marie Callendar brand can command a $ 2 premium over the banquet. After all, you want dinner like grandma use to make, right? The new product line will be supported with television spots asking "Remember all the love in your Grandma's cooking? We do."
Marketing Blurb does not recall that our Grandmother worked on an assembly line, but hey—dinner is dinner—right?
I understand that Marie is a brand, but after preparing and eating her crock pot meal and Banquet's equivalent, we MUCH prefer the Marie's version! It has better flavor, larger chunks of beef, and less salt. We are a convert!
Posted by: Anonymous | October 10, 2006 5:52 AM | Permalink to Comment