You already know that
Marketing Blurb is not especially keen on mobile programming or mobile advertising. Yes, we realize that mobile content is the wave of the future, but only for those folks who suffer separation anxiety when their cell phones are too distant to fry their brains. But as it turns out, the media industry is probably over-reacting to the mobile opportunity. According to mobile tracking firm M:Metrics, ringtones remains the most popular form of online content. But so far, only 10% of cellular customers have
ever bothered to download ringtones. Only 2% of cellular customers have purchased mobile games, and only 0.4% have ever watched a paid mobile video. Amazingly, only 0.2% have download a complete song to their cell phones. Overall, only 15% of 190 million wireless subscribers have every downloaded any form of multimedia content. So,
Marketing Blurb is going to continue using our cell phone for voice communication. We are not joining to listen to your song on our cell phone, play your movie, even request your coupon. We can in no hurry for the mobile revolution—thanks anyway.
Reuters has more of this small story.
Photo Credit: Reuters
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