Marketing and all things related

The entertainment business is a jungle, and to survive, you constantly need remind viewers what you want them to watch. Of course, television is the primary vehicle to advertise its own programming. But we just learned from Media Post Publications (free registration required,) that CBS is promoting their new Fall line of television programs via cell phone to users who dial for directory assistance. The cell phone promos are offered by Jingle Network, the free but ad-supported 411 directory service. If you use this service, you will be forced to enjoy recorded celebrity messages pitching --"The Amazing Race," "Survivor," "The Class," "Smith," "Jericho" and "Ghost Whisperer"--reading a reminder to watch the show. But wait—there’s more. Users can opt-in to a text-message reminder for the program. As an alternative, you can call Marketing Blurb, and we will remind you to turn off your television.