Boomers are happier than younger folks, because they can dress as they please and not feel as self-conscious as their children. This does not mean that boomers lack fashion, it simply means than boomers have a more important agenda. And boomer women can still wear stylish jeans. If the fashion brands do not fit, they can turn to
Tummy Tuck jeans, produced by a company called
Not Your Daughter’s Jeans. Tummy Tuck jeans are targeted to boomer figures, and sold at Nordstrom, Dillard’s Macy’s, Bloomingdales and 1000 specialty stores at $ 88 a pair. The pants feature panels with reinforce the tummy and stretch fabric that gives in the thighs. The company was founded by two daughters of a garment industry veteran. The jeans use fabric from China, but are stitched in the US.
Marketing Blurb reminds readers that boomer women hold the nation’s purse in the hands. Regardless of their shape or size, treat them with respect and give them options. We learned about this from
The New York Times (free registration required.)
Photo Credit: The New York Times
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