Marketing Blurb is not especially keen on small-screen media. Yes, we know that video-sharing sites like YouTube are huge, but online video somehow reminds us of 8mm movies. But folks like NBC Universal, Viacom, and Time Warner know better. Media giants are embracing small screens from online to iPod to cell phones. In fact, the SciFi network, owned by NBC Unicersal has just finished ten episodes of a
miniature “reimagined” version of the 1970s series “Battlestar Galactica" just for the small screen.” MTV is revamping their production staff to produce similar short and small screen content. Van Toffler, film and music executive for MTV Networks says, "It's like programming for the
attention deficit disorder generation. Give it to them quick, because they're going to watch it on the run."
Marketing Blurb fears this is the future of entertainment for programming and advertising. Our idea of programming on the run is watching CNN while we use the treadmill in the morning. You can learn more from
Forbes.
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