Marketing Blurb has both Hotmail and Yahoo email accounts. We do not use these often, however, because the advertising annoys us to the point of anger. (We are already satisfied with our mortgage, and with a wife and girlfriend, we no desire to meet eligible singles.) We prefer Gmail, which only includes unobtrusive text advertising. But for marketers, Yahoo mail is preferred placement. In fact, according to
Nielsen//NetRatings AdRelevance, more than 4 in 10 display ads from last month appeared in Yahoo mail! Yahoo’s impressive 41.4% of all display advertising is almost three times as many as the closest competitor--social networking site MySpace, which captured 16.1% of display ads. MSN Hotmail, the third most popular ad destination, garnered 7.8% of display ads placements. The most eager Yahoo Mail advertisers are financial services, retail goods, and web media.
Marketing Blurb does not have information regarding the click-through or conversion rate of these ad placements; we just know we have not refinanced our mortgage or contacted that eligible single. Now what was her name again?
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