Marketing Blurb once worked in the fashion industry. Okay, so it wasn’t really the
fashion industry, but home decorative products—a
subset of the fashion industry. We used to subscribe to a color forecasting service, which alerted the company to what colors would be hot in wallcoverings, furniture fabrics and accessories. We knew twelve months ahead of time that every hotel lobby in North America would redecorate
to dusty rose and sage green in 1984. But we haven’t really thought much about color forecasting since, because the forecasting industry missed the whole translucent candy color movement launched by the original Apple iMac in 1998. We learned from
The Seattle Times, however, that brown is the new black. And we’re not talking any old brown, but the earthy color of Starbucks coffee. We’re not talking
dirt or
earth brown here, but
rich and
robust brown. Of course, we did not need a color forecasting service to confirm we have trendy drinking habits. PS—no caramel, whipped milk, cream or other nonsense made the forecast.
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