Marketing Blurb often ridicules celebrity endorsements. Today, we are going to praise such an endorsement by millionaire pro NBA basketball star Stephon Marbury. Stephon is endorsing is a new line of shoes he will wear on the court this upcoming season call Marbury’s Starbury 1 sneakers. But unlike other celebrity athletic shoes which are commonly priced from $ 100 to $ 200, the Marbury shoes are available
exclusively at discounter Steve & Barry’s University Sportswear stores for $ 14.95. There are 4 other shoe in the Marbury Starbury collection, and these are priced at $ 9.98 per pair. Coordinating clothing items including T-shirts and warm-ups are also available at $ 9.98 or less. According to
The Syracuse Post Standard: “The cut-rate price is a calculated deal. Marbury was a poor Coney Island kid who watched people around him buy sneakers they couldn't afford, said Andy Todd, president of Steve & Barry's, which is based on Long Island. "Steph's message is that self-esteem doesn't have to be wrapped up in your clothing," said Todd. "You can be cool and buy sneakers for $14.98."
Marketing Blurb does not know Stephon Marbury, but we applaud this venture.
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