Marketing Blurb believes that most auto advertising is misguided. Agencies tend to position auto advertising for the desired target audience, rather than those who actually purchase the vehicles. As such, much auto advertising targets young men, when in fact, their mothers, wives, girlfriends, or sisters are making the purchase decision, writing the check, and titling the vehicles. We are not surprised, however that Toyota
has decided to go masculine with the launch of their full-size Tundra pick-up. This is the first time Toyota has competed head to head with GM and Ford who dominate the category. We are disappointed, however, that Toyota will used tired themes featuring country music stars, NASCAR, football and construction workers. Can we splash some mud on this puppu? Yes, Toyota must win the hearts and minds of real men to compete in full-size trucks, but
Marketing Blurb would welcome a more original creative approach. Your ideas are welcome here. We learned about this tired theme from
Media Post Publications (free registration required.)
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